Trend intelligence shouldn’t be a luxury line item
Food Trends AI delivers bespoke reports in days for SMEs, agencies, freelancers, and consultants. Add depth to ideation, fast-track your knowledge in new categories, save hours of research, and spark creativity, all at a budget-friendly price.
AI insights powered by The Crystal Bowl
The Crystal Bowl is our state-of-the-art machine learning model, co-developed with data scientists at Cardiff University and The Hartree Centre Cardiff Hub. Its mission: to chase newness, monitor and analyse food trends, and do so on a truly global scale.
Our AI processes vast volumes of data using powerful generative AI combined with robust knowledge management technologies to spot early signals and connect the dots across multiple sources. Constantly updated, it reveals emerging food trend patterns with remarkable speed and accuracy — giving you tomorrow’s insights, today.
All of The Crystal Bowl’s outputs are validated and curated by our expert food trends researcher Lucy Thomas.
Expert validation from Lucy Thomas
Lucy Thomas is a food scientist, innovator, and trend forecaster. She has spent over two decades creating award-winning products for some of the UK’s most loved food and drink brands.
Lucy began her career at Unilever before joining innocent drinks, where she worked alongside the co-founders and helped shape the brand’s pioneering approach to innovation.
She then co-founded Tastemakers, delivering new product development for both start-ups and established brands. Over the next decade, her clients included Deliciously Ella, CleanCo, Plenish Drinks, Ottolenghi, and Pip & Nut. Today, she advises celebrated challenger brands.
Her work has won multiple awards, earned her a place on The Grocer NPD Powerlist 2020, and led to advisory roles on BBC’s The Apprentice and Gordon Ramsay’s Future Food Stars.
Lucy holds a BSc (Hons) in Food Science from the University of Reading and the Ballymaloe 12-Week Certificate.
Food trends, served fresh
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